PHBL-H 432
Health Care Marketing
E-Portfolio for a Health Care Marketing Plan
In Health Care Marketing, I completed an assignment of creating an E-Portfolio that showcased a new healthcare product for IU Indy's Health and Wellness Program. I presented the concept of a campus involved app that rewards students with incentives for practicing healthy habits.
Please click the button below to view my project for PBHL-H 432 Health Care Marketing
What I learned
I have chosen to showcase this assignment within my ePortfolio because I feel that it represents a meaningful blend of creativity, strategy, and my passion for health and wellness. It allowed me to apply marketing principles learned in H432 in a way that feels impactful by improving and motivating student health outcomes and campus culture by promoting more involvement. I learned the importance of identifying my target audience and multiple approaches to attract them to my product. This project stands out to me because it reflects my ability to think expressively, address real-world challenges, and create solutions that have the potential to make a positive difference in people’s daily lives.
Course Competencies
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Demonstrate effective written communication and oral communication skills.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.